Values With more than half a century of experience in the field of industrial product manufacturing, distribution, and service, Serkan Filter has developed a set of values that it has created, upheld, and remains committed to protecting, expanding, and renewing through continuous effort. Some of these core values are as follows: Sustainable Quality and Continuous Commitment to Its Preservation The fundamental factor behind Serkan Filter’s reputation and the founding principle of its establishment has always been production based on quality. Since its inception, this commitment to quality has been the driving force of Serkan Filter and the key to its longevity and brand continuity. In industries such as automotive, mining, agriculture, power generation, and shipbuilding—where filtration plays a crucial role in equipment reliability—maintaining consistent quality has been the structural pillar of Serkan’s foundation. To preserve this heritage of quality, Serkan Filter has designed various processes aimed at achieving “zero defects.” Inspection devices installed along the production line evaluate every final product to ensure that the outcome is 100% accurate and error-free — effectively creating an error-proof production system. Authenticity and Trust in National Production The founders of Serkan Filter believed that by relying on Iranian skill, creativity, and management, it was possible to create a product with a genuine and local identity. After 50 years, this belief can be measured through time itself. The founders, who drew their brand name from their place of origin, can proudly see Serkan as a pioneering and leading brand in the Iranian market. It is this trust in national capability that has allowed Serkan Filter to enter regional and global markets alongside the world’s leading filter manufacturers. Continuous Innovation Generating new ideas in product development, production processes, and discovering new markets—as well as providing innovative services to customers and consumers—has always been a strategic priority for Serkan Filter’s management. From producing filters with complex geometries and advanced chemical compositions (in polymer, adhesive, and plastic industries) to optimizing processes for minimal waste and error, implementing quality management systems based on international standards (TS, IATF, ISO), and building a nationwide distribution network with direct product access — these are among the many ongoing and evolving initiatives of the company. Social Responsibility Toward the Community Protecting the environment and contributing to a life free of pollution has been a core responsibility for Serkan Filter since its establishment. All industrial and production processes are designed to ensure wastewater treatment and environmentally friendly products. Improving processes to minimize or eliminate industrial wastewater, Manufacturing products with minimal environmental impact, Developing filters that enhance human health (such as industrial and automotive cabin filters).